Common-sense pricing strategies for the modern portrait photographer.

An unexpected swerve in her husband’s career put Alicia’s skills to the test. After becoming her family’s breadwinner, Alicia built her brand of luxury photography in record time. Within one year of opening, Alicia Caine Photography grossed over $100K in portrait sales. Alicia’s high-end, low-volume approach to photography results in rockin’ sales averages, and still let’s her homeschool the four Caine kiddos!
Now, she’s sharing with you how she did it with you--- no smoke, no mirrors, just strategies that work.
Alicia shares step-by-step methods for determining you costs, then creating savvy pricing for your portrait products. How you do you create a consistent pricing structure? How do you price digital files- and why sell them in the first place? How do you sell a session album with every sitting? What the trick to maximizing a sale? These questions, and many others are answered in the Easy As Pie cookbook!

Wednesday, January 13, 2010

Pricing Consult

***I'm currently on maternity leave and not taking new consults until after I return in August. If you would like to be added to the waiting list- please e-mail me for more details!***

You've purchased Easy as Pie, but are finding yourself overwhelmed by so many numbers, variables, and thingamabobs. I'm here to help! I offer three levels of consulting, each designed to help you reach the place where you're confident in your pricing and sure of your profitability.



450. Box of truffles.
You'll be asked to complete a pricing questionnaire. I'll use your input to create your session
fee, a la carte pricing, and collections over a period of 1 to 2 weeks via e-mail. This is
especially helpful for those just starting a photography business, as you'll be given phases to
work through in order to meet pricing goals.
We'll end with a 1-2 hour phone conversation in which you're free to ask any questions to
finalize your pricing, work out your policies, or fine-tune the pricing information you present on
your website. I'll also check up on you six months after our consult to find out what's working
and what could use some tweaking.
If you don't own Easy as Pie and Pastry School, add them to this consultation collection for
just $50. They are a must!





Box of Truffles Consult






300. Candy bar.
After filling out a pricing questionnaire, I'll create your session fee, a la carte pricing, and
collections. We'll work together to answer questions, quell fears, and make sense of your new
pricing via e-mail. The process takes from 1 to 2 weeks. (Psst! This is the box of truffles minus
the phone call and followup.)
If you don't own Easy as Pie and Pastry School, add them to this consultation collection for
just $75. They are a must!





Candy Bar Consult






75. Spoon full of sugar.
You already own Easy as Pie, and you've taken a crack at creating new a la carte pricing
and collections. Together we'll fine-tune your pricing structure and tweak your collections for
ultimate profitability. Oh, and you can ask me those nagging questions you've been having via
our initial or follow-up e-mail.





Questions? Concerns? Feedback?
I'm happy to answer your questions or discuss details before you make a decision about my
consulting services. Just e-mail me!

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